PADDLE THE OUTDOORS
BRANDING & VISUAL IDENTITY
CONTENT DEVELOPER
SOCIAL MEDIA STRATEGY & PLANNINGABOUT PADDLE THE OUTDOORS
Paddle the Outdoors is a local Minneapolis brand helping people get out on the water and enjoy the beauty of nature. Safely and affordably. As the land of 10,000 lakes, Minnesota summers are one to be enjoyed and owner, Sam, does exactly that by offering his customers premium watercraft and accessories for the perfect summer outing.
ABOUT THE WORK
Paddle the Outdoors is a start-up and small business with a heartfelt mission of helping people get outdoors and enjoy the beauty of nature via the water. I helped bring life to the brand and it’s endeavors through a fun, lively visual identity that captures the company’s uniqueness as a small business wading through a sea of big-box stores that currently dominate the sports realm.
