LOVE YOUR MELON
KNITWEAR APPAREL & ACCESSORY DESIGN
SOURCING & PRODUCT DEVELOPMENT
CREATIVE DIRECTION
CREATIVE PRODUCTION
CONTENT DEVELOPER
MARKETING DESIGN, STRATEGY & DIRECTIONABOUT LOVE YOUR MELON
Love Your Melon is a mission-driven brand founded in 2012 with the mission of making a difference in the lives of children battling cancer. Specializing in cozy knit beanies & accessories, Love Your Melon gives 50% of net profit from the sale of all products to nonprofit organizations paving the way in groundbreaking research, therapeutic experiences, and family support for children and families battling cancer.
ABOUT THE WORK
During my 6.5 years working at Love Your Melon, I “wore a lot of hats” across the business to drive presence worldwide and help make the biggest difference in the lives of children battling cancer. Being a philanthropic brand, the voice & storytelling of the company through its channels and products was of highest importance and I’m glad to have held and uplifted that role throughout my tenure at the brand.
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Responsibilities included leading creative design for all product development across mainline & licensed collections — bringing items from concept to market.
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Along with creating marketing plans for the brand, I led content direction & production (including sourcing props, scouting talent, and booking photographers) for all new product launches and brand events across channels, as well as photo-editing.
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Planned product launches across all active channels for DTC and Wholesale, ensuring cohesiveness & aligned storytelling and branding. At the same time, worked directly with the content direction team to design & create marketing collateral.
APPAREL & ACCESSORY DESIGN
CREATIVE DIRECTION & PRODUCTION
MARKETING STRATEGY & DESIGN
