WAY THE LABEL
pattern-making
sewing & production
creative production
brand marketing strategy
content developer
event plannerABOUT WAY THE LABEL
WAY the Label was founded in 2016 by University of Minnesota design graduates Heidi Woelfle, Regena Yu, and Abby Zamis. Woelfle, Yu, and Zamis combined their passions, skill sets and design aesthetics to create WAY, a brand which aims to create timeless, well-crafted clothing using sustainable and ethical practices. The brand is defined by its tailored, easy-to-wear separates with unique and interesting details.
ABOUT THE WORK
Each spring and fall, I work with Heidi to design, pattern, and sew upcoming seasonal collections. Our design goal is to create easy-to-wear clothes that are timeless and season-less — we recycle staple WAY silhouettes in new colors as well as introduce new designs that are intended to be mixed and matched from season to season — and never go out of style.
As a small local brand, our social presence is important to be established. Each week, I am also creating marketing plans across web, email and social media to ensure we are staying up-to-date on trends, sharing our new & popular products or events, as well as sharing our behind-the-scenes footage of our design process (which our customers love!) This means also creating content plans & continuously documenting our everyday happenings!
